#49: Andy Raskin is an expert in messaging and positioning, and has helped some of the fastest growing companies in the world align their team around a strategic narrative. In this episode, we cover the biggest mistake most businesses make when telling their story, and how to tell a strategic narrative that will instantly establish …
The New Game All the Winners are Playing, with Andy Raskin Read More »
#48: Michael Barber is an award-winning creative and marketing leader, and is widely recognized as a top email marketing expert. In this episode, we cover how to turn your email list into a profitable business (even if your list is small), how to organically grow a list of highly engaged subscribers, and the biggest misconception …
Turn Your Small Email List Into a Big Business, with Michael Barber Read More »
#47: Erika Kullberg is a successful corporate lawyer who quit her six-figure job to start her own online business. In this episode, we talk about why she took a 99% pay cut to become a content creator, how she’s building multiple streams of passive income, and what it took to make her first viral video …
Why This Lawyer Took a 99% Pay Cut to Start a YouTube Channel, with Erika Kullberg Read More »
#46: Monica Froese is a blogger and Pinterest expert who has built a multiple-six-figure business online by helping working moms thrive in motherhood and business. We’re going to cover how meeting the President of the United States led to her launching a business, the number one thing she focused on to turn traffic into product …
#45: Nathan Elson is longtime personal friend and mentor of mine, and one of the smartest marketers I know. Nathan took me under his wing early in my career, and I’m incredibly grateful because the leadership and marketing principles he taught me back then profoundly shaped who I am and set the trajectory that led …
The Biggest Obstacle to Growth as a Creator (And What to Do About It), with Nathan Elson Read More »
#44: Claire Pelletreau is a Facebook and Instagram ads expert and host of the Get Paid Podcast. In this episode we cover how to run paid ads to grow your email list, what is and isn’t working in facebook ads today, and the three biggest mistakes rookies make when running their first ads. If you’re …
Using Facebook Ads to Grow Your Email List, with Claire Pelletreau Read More »
#43: Tamsen Webster shares how to overcome the marketers paradox, what is the one fundamental human need that should guide all your messaging, and how to get your audience to take lasting action that will turn them into lifelong customers. If you’re the type of person who wants to fundamentally shift your messaging to get …
Overcoming the Marketers Paradox, with Tamsen Webster Read More »
#42: Chris Ducker is widely considered the expert on building a personal brand as an entrepreneur. He’s the best-selling author of two books, Virtual Freedom and Rise of the Youpreneur, and has helped entrepreneurs all over the world become the go-to leader in their industry by building a thriving personal brand online. Now, you may …
Future-Proof Your Business with a Personal Brand, with Chris Ducker Read More »
#41: Ann Handley, best-selling author, Founder of MarketingProfs, and the world’s first Chief Content Officer, explains how she uses her email newsletter to create an intimate connection with her audience and organically grow a list of loyal fans. Ann also shares why she doesn’t use lead magnet opt-ins for her newsletter, what the biggest mistake …
The Intimacy of Email Newsletters, with Ann Handley Read More »
#40: Luisa Zhou shares how she was able to transition from an employee to a full-time entrepreneur with a thriving 7-figure business. Luisa also gives us the exact strategy she used to find her first few clients and figure out what to offer them, as well as the advice she would give herself if she …
Employee to Entrepreneur with Luisa Zhou Read More »
