#24: Josiah shares his experiences in the Danger Zone when most people quit while starting something new, and the 3 steps you can take to push through to success.
Ep. 24: Welcome to the Danger Zone
You're listening to the Content Heroes podcast where entrepreneurs, marketers and creatives share how they build profitable businesses on their own terms by creating content online. And now your host Josiah Goff.
Welcome to Content Heroes everyone. We're back with another Friday edition of the show and today we're going to be talking about the danger zone and I'm going to share with you my steps that I use to help me get through that. Now, back in episode 19, Miles Beckler told us about the danger zone, which he says is the first three to six months when you're starting something new, whether it's a new business or a new thing in your business that he says that, the three to six months is that danger zone where most people quit. It's where the excitement at the beginning kind of wears off, but the results usually aren't there yet to really give you that momentum to keep you pushing through. And so most people, they get burned out and frustrated and give up. Now where we are with the Content Heroes podcast is we're in that danger zone right now. So we started the show back in October, so that puts us up about month five. So we've been in it for a little while and I can say that the show itself, I'm definitely not burned out. I'd still get really energized by putting the show together with one exception. And that is these solo episodes. I started doing the solo episodes last month and I had committed to doing them for the quarter and the first couple of ones are great. But then really quickly I got to the point where I was just starting to dread them and I was not enjoying putting them together. And I would procrastinate and do everything at the last minute. And it became a huge source of stress to the point where last week I didn't put one out, I didn't put one together. Now I had just gotten over the flu. So I was, you know, trying to get caught up on everything. But that was really just an excuse because I had committed to doing it and last week I didn't. And so when it comes to these solo shows, I'm definitely in that danger zone. So I wanted to share a few quick tips on how I'm getting out of that and how I'm continuing to push through and commit to that original commitment that I made and then stick with it and do it in a way that I enjoy. So I'm definitely still in the learning process with all of this and I've stayed in that kind of burnout phase with these solo shows longer than I should have, definitely longer than I needed to, but I began to pull myself out of that burnout. And so these are the steps that I've taken to do that. The very first one is pay attention. One thing that I've learned is that my feelings are an indicator. They're like an early warning alert system for me. And my coach, Jim Fortin, he told me this many times, I've said it on the show before too, that when I feel bad, that means that I miscreating. And so it's really important that I pay attention to how I'm feeling in the day today. Sit with that a moment and unpack it. And so I've definitely have not felt good about doing the solo shows. Now, that doesn't mean that I should just, you know, scrap it. One, I committed to it, but two, I think it requires further inspection because I started these for a reason and I at one point I enjoyed doing it. So what is it about doing these episodes that I've just not enjoyed? So I unpacked that a little bit and I realized that a big part of it is that I've been editing all the solo episodes myself. So with the interviews I have an editor who's great and I just, you know, I record the interviews, which is always fun and I'll go back over them and I'll record, you know, the intro and all that and then I just send it off. And my editor, Joel, he makes it all sound great and I don't have to spend, you know, hours going through and pulling out the ums and the ahhs and the pauses and the all of that stuff. He just does all that. And so it's just easy for me, right? Because I do not enjoy those tedious details. That is the fastest way to burn me out. But the reason why I have been editing them myself is that I've been procrastinating on them. So I usually end up recording them the night before. So there's no padding in there whatsoever for someone else to edit them. And so I sit down and do it myself and it takes me way longer than it should. Even if I'm not getting into perfectionism, it's still just, you know, an adequate level of editing these to where they're enjoyable to listen to. It takes me way longer than it should. And so the way that I was feeling showed me that, that I should pay attention to how I'm being and how I'm showing up and how I'm doing things and in this case, how I've been procrastinating and the results of that procrastination. And so the other part of this paying attention is it requires getting quiet. A lot of us, we get so busy, and myself included this past couple of months, I've just been really, really crazy with the business and I've been traveling. And then I, you know, the flu knocked me out of commission like a week. And so it was really easy to feel overwhelmed. And when we're in that state, we tend to ignore how we're feeling about things. We just kind of buckle down and do the next thing to try to push through. Then we miss out on this kind of alert system that we have built-in. So the other thing that I did is I started building daily quiet time, daily meditation back into my routine. This was something that was a daily habit for me for a long time. And then over the holidays, I got out of the habit and since the beginning of the year, I haven't, I hadn't started that back up. I think that was another big contributor to why I was feeling burned out and why it took so long to kind of get myself back into gear. So get quiet and pay attention. And then the next thing to do is to brainstorm solutions. Now that I've identified where I'm actually miscreating, how can I go about solving those specific problems? Well for me, this is pretty easy. That is, stop procrastinating. I'm so building on my schedule time and during a time where I can get quiet and have some creative energy to record these episodes with enough advance notice that I can have my editor do all the editing for me. So that's what I'm doing with this episode is definitely gonna take some practice because I'm cutting it close rather than recording Thursday night before it gets released, I'm recording Thursday morning. But that should at least give enough time to get something out tomorrow. So I'm trying that and then seeing how I feel about the whole process once I do that, already feeling a lot better about doing these episodes, just knowing that I'm not going to have to edit it. So that helps a ton. So the steps so far are, you know, get quiet and pay attention and then find solutions to experiment with that. Solve those specific problems that you identified. And then the last thing to do is to move your attention to the solutions. So the thing about your feelings is that there are great alert system like we talked about. But most people end up getting trapped. They stay in their feelings and they just kind of ruminate over them. And that doesn't serve anyone. That doesn't help anybody. So instead of continuing to tell myself, Oh, I'm burned out. Oh, I don't feel good about doing these episodes. Oh, this is uncomfortable, I am moving my attention to the solutions and getting out of my feelings. I'm thanking them for how they've served me and letting me know, helping me get my attention. But I'm moving my attention now over to the solutions. And that is breaking that cycle of perpetuating that negative energy that causes the burnout. So to recap, get quiet and pay attention, find solutions to the specific problems, and then move your attention to those solutions and implement them. And then once you do that, come back around and continue to check in on how you're feeling after implementing the solutions and iterate and continually improve until you're in a place where you feel great about what you're doing. So if you've resonated with this at all, if you've ever felt burned out, let me know. Connect with me, you know, you can find me on Twitter @josiahgoff, Instagram, LinkedIn, all those places. If you want to connect with me and start a conversation, I respond to everything. So just reach out and let's have a chat. I'd love to hear how you have handled these situations of burnout and how you've made it through the danger zone. Or if you have any questions, maybe you're in that spot right now and you have some questions about how to get through that yourself. I'm always happy to have a chat, so that's it for today. Hopefully, you found this helpful and go be a hero everyone.
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