Using Story to Make People Take Action with Mike Ganino

#22: Mike Ganino, storytelling coach and host of the Mike Drop Moment podcast, shares how to craft your own signature talk that you can use to present for anything from a 15 minute keynote to a day long workshop.

He also talks about his approach to developing your voice as a speaker and content creator, and why story is so vital to creating content that gets people to take action.

To download Mike’s free StoryCraft guide, visit

Episode Transcript

Ep. 22: Using Story to Make People Take Action with Mike Ganino

Mike: If we're going to be in front of people, if we're going to take their time, then our job is to force them to make a decision. I don't even think that's just as a public speaker. I tried to do that on my podcast. I don't do a lot of the, here are the seven hacks you need to become a million dollar speaker. What I do is I force the audience to make a decision about how they want to be in the world. And if they like that they could go Google the seven steps in the five hacks and the all of those things. That's easy to find. Information is easy. Motivation, giving people a reason to move. That's hard. And that can make you rich if you can figure it out, I believe.

Josiah: That was Mike Ganino, storytelling coach and host of The Mike Drop Moment podcast. And in this episode he shares how to craft your own signature talk that you can use to present for anything from a 15 minute keynote to a day long workshop. He also talks about his approach to developing your voice as a speaker and content creator and why story is so vital to creating content that gets people to take action. This was such a fun conversation and there are a ton of great takeaways you can use right away to start honing your storytelling skills. So let's jump in.

Announcer: You're listening to the Content Heroes podcast where entrepreneurs, marketers and creatives share how they build profitable businesses on their own terms by creating content online. And now your host, Josiah Goff.

Josiah: Welcome to Content Heroes, everyone. I'm here with Mike Ganino who is the host of The Mike Drop Moment podcast where he helps people tell better stories on stage. Mike, thanks so much for being on the show today.

Mike: Thanks for having me. I'm excited to talk about everything.

Josiah: Awesome. So glad you're here, man. Let's jump in first to your origin story and tell us how you got into storytelling and content creation.

Mike: My origin story, well, back in the 80s I was a kid who grew up with like nothing, like super poor Mike. My teenagers when they had me. So there's all the statistics that go along with that. I realized along the way, whether I was in leadership roles in my twenties in the restaurant industry or owning my own concepts by the end of my twenties and my early thirties, selling that and moving on to consulting, I realized that regardless of what you wanted to do, whether you wanted to sell a product, whether you wanted to sell an idea on stage, whether you wanted to sell a specific way of being to your employees, that it came down to giving them a story that motivated them, that got them excited, that made them realize, Oh yeah, the current world could be better and what's that look like? And you fill it in with a story. That for me is where that came from. I also, for most of my twenties, did improv like theatrical improv in Chicago, comedic improv, and so that obviously has a story vibe underneath of it as well, but I realized that to be a really compelling communicator, you had to tell great stories and now that's what I do for a living. I work with people who are often public speakers, but they might be authors or coaches or something like that. They're getting invited to go speak at a conference and they want to make sure that they do a great job, that they actually serve their audience, their idea. And so I help them weave it all together into something that is a captivating, compelling and hopefully makes everyone in the audience lean in and say yes or at least give, you know, a nice round of applause.

Josiah: So when you're helping people, what does that process look like?

Mike: It comes about a couple of different ways. So sometimes somebody is an author and they've written a book and they're getting ready to either go out on book tour or they're being asked to come speak on the book because it was popular. Or they're using the book as a way to do, you know, even small gigs in their own town, maybe very big gig somewhere, whether those are paid or unpaid, the ideas are in the book. And so what they're trying to do is to say, how do I take something that in an audio book, if I were to read it, it's going to be six hours, 10 hours? How do I take that and turn that into a 20 or 25 or 30 or hour long message? How do I weave it together? What do I pull out? What do I put in? So I helped them figure that out first. I figure out what is it that you're trying to get the audience to do? Much like you do with any other content, it's where is the audience today and where am I trying to take them to? Now I have to look at that and say, okay, well what's the most strategic way to do that? And so we do that. And then once we get that down and we feel that it's at a good place and you know, we've kind of put some things on paper, some ideas outlined, some stories they might tell. Then we move into putting it on their feet and they actually start to tell the stories. They rehearse. They get up and talk about them. Maybe they go and weave them into, if they're doing podcasts or they're doing other things, they start to weave in those things so that telling those stories in that specific way become natural to them. And we put through the, when are they going to move on stage, when are they gonna take the next step on stage? What are they going to do up there? How did they get totally present? Because I think that public speaking and storytelling in front of people, not necessarily copy that you're writing on your website or in a blog, but storytelling in front of people, it requires you to show up. Obviously there's the innuendo, the double entendre there of like, yeah, you've got to show up physically, but also you really have to be there with that audience and that's where presence comes in. And so we work on that. And if the person's not an author, then we take whatever their content is. Maybe they're being hired because of blog that they've done. Maybe they just want to go out and speak. And so we take whatever we have available. We figure out what the audience needs. And then we weave that together into something that works and they could take it and go out on the road and be able to deliver a signature talk in a way so that every, it's a lot. I mean there might be some people listening who've been asked to speak at conferences and they're getting asked again and again and they write a new speech each time. That's exhausting. It also doesn't allow you to be your best because every single time you go out you're doing a new thing. So what I really help people do is to figure out what is a signature talk that you could adjust for longer period of time to a workshop to a half day to a 90 minute breakout to an hour long talk to a 15 minute talk. How do you take that same signature talk and do all these different things with it so that you're not exhausted trying to write new speeches all the time. And the reality is a lot of people, what they're doing is they're hacking away at PowerPoint, putting a bunch of slides together and then making that the speech. And so we get them out of that habit and help them create it from the inside out.

Josiah: Just so everyone listening knows, I am a big fan of Mike's podcast. He and I actually started our podcasts around the same time and I have been inspired by just the level of production and story that goes into a podcast starting out. You've really set the bar on that. I love that. Can you talk about what inspired you to start your podcast and how you approach it?

Mike: The start of the podcast for me was really something I'd been wanting to do for a while. And I just, you know, I got in my head about what it would look like. And again, thank you for the compliments. I wanted it to be because this is what I do for a living and because I know where I wanted it to take me, I wanted it to be an audio experience for people. So there's a lot of music. There's a lot of sound effects throughout. I wanted it to follow along some kind of narrative arc so that it wasn't just necessarily just the interview we did, but I take out parts and I move things around and I speed things up through editing. Not necessarily by like 2Xing the speed but by moving parts of the story around so we end where we need to end and we keep people hooked. For me, that was really critical because if that's what I'm teaching people, if I'm teaching people how to be really compelling communicators, how to be in front of their ideal audience and get their ideal audience to say, yes, I want some more of that stuff over there, then I needed to be an example of it because if I'm selling people how to be expressive and engaging and my podcast was like all of the other podcasts that I think maybe it's not so good. Which is why I don't think that everybody needs to have a podcast like that. It's that is my business so I should have something like that. And so we do two episodes a week. One episode is because I thought it would be really fun to interview other people and talk about their mic drop moments and then I thought, well, I want to teach some things as well. And so the second episode each week is me teaching some kind of thing. I call it Wine and Wisdom Wednesdays and so it's me teaching something. Usually a question that a client or a friend who wants to break into speaking. Usually something they've asked me. I'll jot it down in my notes and say, Oh, I should do an episode on this thing that I just shared with them. I should turn that into content. Often it'll be like a voice message in my text where a friend sent me something and I answered back and then I think, Oh, that's good. I'm going to turn that into a podcast. I pair those Wednesday episodes with wine because I used to be a small guy. What I learned in that world is that storytelling is really what sells wine. Most people don't know the difference between what they're drinking. It's the story of place. It's the story of whatever the case is, and so I thought, well, is kind of fun. I'm talking about public speaking and storytelling. It's my show and I think my audience is probably largely a group of people who love a little wine and so I do a little short, you know, two or three minute segment on those Wednesday episodes, where I pair the specific episode with a wine. For example, I did an episode recently on why are we so obsessed with Ted style talks? What is it that we're in love with these short 20 minute talks? Why do we love watching them? Why do we love giving them? What is it about them that's so sticky with my friend, infrequent conspirator in business, and then I found a wine that was called Rocket Ted and so I paired it with that. I know it wasn't called Rocket Ted because of Ted events. It was called Rocket Ted because one of the founders of the winery is named Ted and I thought, well, this is super fun. I'm going to pair that wine with this episode. There was an episode about surprising your audience and there's a bunch of tasting rooms in Surprise, Arizona nearby in Arizona there's some wineries. And so their tasting rooms are all in this little town. So I paired it with wines from Surprise, Arizona. So it's been a fun way to be me and also hopefully be helpful to people.

Josiah: And it's really memorable. People actually go out on your recommendation and buy the wine, which I did. I bought some Conundrum from one of your episodes.

Mike: Yes.

Josiah: And I will always remember that episode because that was the first time that I tried Conundrum.

Mike: And I talked about the conundrum that so many people who want to get into speaking get into is we don't really know what to do and we're like, how do I create this? So that episode was talking about the conundrum people find themselves in when they haven't learned about all of the different business models available as public speakers. And then I paired it with the Conundrum because why not? And the other cool thing about that is the Conundrum that you had is a blend from Caymus Vineyards. Caymus makes like a very expensive Cabernet from Napa. And so it's a blend of some of their different grapes. So it's kind of like a budget-friendly way to have some of those great delicious grapes. And it's a blend, which is also what I believe the best speaking businesses are. So like if you're going to listen to it, I think everybody who's putting out great content could have a speaking side of their business, a revenue generating, whether it's you get paid to speak or whether your getting paid to do workshops, whether you're not getting paid, but you go out and because you're so great on stage and you know what to say, which is what I help people with, people run up to you afterwards and say, how do we work with you? What do we do? How do we sign up for that? And so because of that, I think that a lot of people could blend, see what I did there, conundrum as a blend. I think people could blend a little bit of public speaking into their business model, so it was fun. I probably spent way too much time thinking about the wine pairings, but I'm having a glass over here, so whatever.

Josiah: It's great. I love it. A really good point, like depending on what your business model is as an online content creator, there's a good chance that a lot of the stuff that you're doing is to get people to either want to work with you or buy something from you. Right? It could make sense to add more public speaking to your platform to what it is that you do. For those people who have been wanting to kind of dip their toes into that world, how would you recommend that they start getting started? What are some things they can do to prepare or what are some things they can do to practice or where do they even go to start getting their first gig, their first place to speak?

Mike: One of the things that happens, and this is just like anything else, it's no different than the other parts of business. When you think I'd like to add some speaking revenue or speaking as a revenue stream to my business, which I always think is a good idea because speaking as the only revenue generator is a very tough gig. It takes a lot of time to build that. I think that what happens often is people think, okay, I'm going to talk on all kinds of things. I speak on content marketing, so does a million other people, so I think within that it's getting really specific about if I was going to give a really great talk, if I was going to go out and really help people, this was the one talk I had to give because it was the thing I knew I could help them with. What would that be about? And that is probably what you should talk about. So let's say that that is specifically around local marketing using Instagram. And that's how specific I'm talking about getting is local marketing, using Instagram. Then I would say, okay great. Then you build a talk, you build a talk that uses story, that uses data, that uses case studies, that you know, whatever the case is, you build that talk out. And to figure out whether you love doing it and whether the talk, again, it's going to take some reps, but to see if it kind of does what you want it to do. I would recommend go do that thing at some nearby co-working spaces. Reach out and say, Hey, I'm doing a free thing. Don't pitch anything at all. Just be great. If they want to work with you, they will, but just go out and get some reps where you're not paying for a plane ticket. You're not paying for a hotel. Because sometimes what people do is they end up going and speaking for free at conferences. They've never done another speech before and then they're paying for their own travel and hotel to go to this conference and they've never put it on its legs before. So I say, go do that. When you know that the speech you're giving ends up generating revenue because people say, how do I work with you? What's your program? What do I do? Do that after you've tested it locally. So co-working spaces are a really great place to say, Hey, I'm doing this thing. I'm not going to pitch anything. I would just love to come and give my 25 minute talk, my hour long talk. Can I do something there? I'll bring donuts and coffee for everybody or whatever the case is. You could do the same thing at a real estate offices, especially if there's something you do with content. Right? I mean, again, my example was using Instagram for local businesses. If I was a real estate agent, I'd be figuring that out real quick. If I was a real estate agent, I would go to that class. If you were teaching it to say, Oh wait, because think about all the things you could do. Now I'm like, I'm teaching this. I don't know what I'm doing here, but all the things you can do with like geo-locators and what's going on in your town all through Instagram. So I would say go speak at some real estate offices and see they're the kind of people who would get value from my talk about using Instagram for local business. So let me go see for free. Can I come by? I'll bring some coffee. Maybe it's cheaper than a plane ticket. See what happens. See if you like doing it. See if the stories and all of it is coming naturally to you and it's fitting in a way. And then as you start to build that up, have somebody take some photos of you. Do a trade with a local photographer, hire a local person to do some photos. Go on to Airbnb experiences. By the way, this is my little hack whenever I'm traveling, even if I'm not staying at Airbnb, I go to Airbnb experiences and then I hire a photographer to do a tour of the city with me and take pictures and all of the landmarks. So last year I was in Europe for six weeks. I was in Barcelona, Madrid, San Sebastian, Portugal, London, Edinburgh, and in five of those cities I paid like 80 bucks to have a photographer following me around and I got like 60 photos. This is like nine months ago now. People see me on social and they're like, Oh my God, you're back in Spain, and it's like, no, I just... Hire a photographer to come for an hour. Take some great shots of you. Again, if you're doing it in a small room and you want to look like a bigger speaker, have them shoot it so it looks like you're leading a workshop versus, Oh, I was a keynote speaker of an event with five people. Ask the photographer to shoot it and move in so it looks like, Oh, this is one of my like exclusive workshops I led. Just like anywhere else this is all positioning. If it was me and I was starting again, this is what I did when I started speaking six years ago. I would go local and say, Hey, can I come and do this thing? I think it would be helpful for your people. I'm not going to try to sell them anything. I'm just testing out a new talk. I'm a keynote speaker, I'm a breakout speaker. I'm a trainer and I'm doing a new talk. I want to get some reps, can I come and give it to your people for free. Here's what they'll learn from it. They'll learn three things they can do immediately. Just start reaching out to local businesses. Let's start there. That's what I would do. And then I would go look at conferences you can go to, where can you do a breakout? Because again, in the beginning you may be paying your own way for a little bit. But do that after you know that you like it and that you figured out what the talk looks like. That's what I would do.

Josiah: One of the things that I loved on your podcast, I believe it was episode six where you talked about finding your voice. Could we dig into that and your approach to that?

Mike: I always think that if you're gonna, if you're gonna to go out in the world, you should make a bunch of people mad and so I basically in that episode talks about why finding your voice is total BS. That's what I said in that episode.

Josiah: That's right.

Mike: Yeah, and that was episode five, developing your public speaking voice because I think that the whole thing of finding, nobody took, it's not hidden somewhere. It's not like waiting for you in a park. Like you were separated at birth and your voice has been traveling the world trying to find you. It's inside of you. And what's happened over time is that you've added layers. You've added filters. You've been told to be quiet. You've been told you weren't smart enough. You've been told whatever the thing is that added all of this, you've just kept burying it inside. What happens a lot with people when they first go into public speaking is that a lot of the things they do on stage end up being really boring. I'm going to say it again. I'm going to be not popular. This is the episode. People are going to complain and be like, this guy's a jerk. We ended up being boring because we're using quotes from other people. Quote yourself, be quotable. That's what I say. Say the thing that only you could say so they quote you. Don't go quoting other people. Don't open your speech with a quote from Michael Jordan. Don't close your speech with a quote from Brene Brown. Why do you want the last thing they remember to be Brene Brown? I want the last thing to remember is my spiky haired face dropping some amazing knowledge on them. So I think that the idea of finding your voice is misguided. Probably good-spirited and well intentioned, but I think it's misguided because what I've seen a lot of people do when they go to programs or they do something to go find their voice is that they ended up searching and rewriting it a million ways and none of them are actually how they feel. Is that actually helping them get in touch with what they want to say and how they feel about the world and how they're unique background and perspective brought them to this point where they view the world the way they do. They're just writing different versions until they find something that's not as boring as what they started with. And I don't think that's finding your voice at all. I think it's, you know, crafting some other version of yourself. And what I believe is more important and more interesting to me is when somebody has really developed their voice. When they've really honed their voice, when that little thing inside of them, they actually listened to. And they said, Oh, I hear her and I know what she wants to say. Just the same way that I'm being a bit blasphemous and kind of a jerk right now. But I'm a nice jerk though. It's that I know what I believe. And I know what I need to say to do it and I am okay. If there's someone listening and they say, Oh, he's not for me. You know, because I love finding my voice. Oh my gosh, I posted today on Facebook. I was decorating a new office and I was at Home Goods. It's this store that you go and it's like, you know, cheaper home decorations and it's full of things. It's like Marshall's or TJ max of home supplies. And they're very famous for those like live, laugh, love signs that people do. And if you're listening, I'm totally fine with you having them. It's just not for me. And so I posted it on Facebook and I said, Hey everyone, I'm at Home Goods. Anyone need to live, laugh, love sign. And then it was just like hilarious people. And I realized I like, Oh, there might be someone in my audience, maybe even one of my clients or past clients who loves a live, laugh, love sign. My mom does, my sister does. And they're going to think I'm a jerk because of it. But there were people who did. I don't think they did. But you have to be willing to listen to the voice. You don't need to find it. You just need to listen to it. And then you need to be willing to express it. And if that means that some people won't like you then that's totally okay, we don't have to be for everybody. If you're too much for someone, then find a new someone. That's what I say. And so developing your voice is about listening and figuring out how do I more clearly articulate what I really do feel inside. And I think when you have that, you know the name of my podcast, it's a pun on my name, obviously Mike, but also The Mike Drop Moment. I think it's not just when you have like a zinger, you know like Oh my gosh she dropped the mic. She said the thing, I think that the mic drop moment happens for the audience when you say the truth. And I think the mic drop moment happens for yourself in front of the audience when you say the truth. And that's what developing your voice is all about and you don't need to find it. It's in there and you know what's true for you. And so that's how I feel about that.

Josiah: And so when you say the mic drop moment is about saying the truth, it's saying your truth, right? It's not just saying something that's factual, it's saying something that comes from the core, like your true self of who you are that you're putting out there.

Mike: Yeah. You know it's like that idea of like there is a difference. This is was a little bit of a mess with my mind when I first started thinking of it, but there's a difference between true and truth. There's a difference between those two things. And the mic drop moment comes when you are standing and speaking in your truth. Exactly like you're saying. And if you've done a good job of being in front of the right audience, your truth resonates with them because you picked the right audience because you've been so clear about your positioning. You think of Gary Vaynerchuk, I know in this world he's a very popular speaker. He is not right if we're talking about like speaking to Bank of America, he's not the right choice for them, but he speaks his truth and because of that the right audience finds him. And I think that more of us, even in our content, we'd have a better shot at really standing out if we were more willing and able to stand and speak from our own truth. I think the right people, it would resonate with them and they would rally behind us.

Josiah: Kind of circling back to what we were talking about in the beginning with storytelling, why is that so important in the public speaking realm? Why can't someone just get up and teach, put on a lecture and share information? Why does there have to be story involved for it to be successful?

Mike: I think people can if they want. Certainly stand up and teach. I think most audiences today, if you think about it, especially this audience of folks who really understand the content game, it's very easy to find any information you want. If I want to find out the five ways to start a podcast, it ain't that hard. If I want to find out the six ways to do local Instagram marketing for real estate agents, these are probably the exact Google terms. So in a world where every piece of information we possibly need is at our fingertips, why would I sit through your talk when you come to my office and my co-working space? Why would I travel across the country to go to a conference except for maybe to, you know, I don't know, go on vacation in Nashville or something, but why would I come and listen to you if all you're doing is regurgitating the seven steps for great content that I could find by Googling it myself. I think if that's all we are as public speakers, as trainers, as communicators, then that's really replaceable. There's nothing really interesting about that. And I think if you get up there and you're teaching the seven steps to this, I immediately just want you to give me the seven steps. I don't need all these extra things. Just tell me the seven steps and let me move on my way to the next talk or whatever, or the coffee or whatever I want to do. I want to go explore Nashville. Give me the steps and move on because if you could be replaced by the slide deck or an article, then are you really a great public speaker? Are you great communicator? Are you a great storyteller? And so what I think we get on airplanes for what I think we invite people to our offices for is to be moved to action. I think that if you're giving a great speech, if you're giving a great talk, if you're in front of people, even if you're just in a sales conversation, your job is to get them to make a decision. Your job as a professional communicator, and again, this is a sales call front of a board room, giving a pitch, giving a breakout session, giving a workshop, giving a keynote, giving a podcast. Your job is to force the audience to deal with what you've come there to make them deal with. Of course you may still teach them a couple of things so they can go get started. You may still teach them the seven steps of amazing, brilliant, heroic content so they can create something great. But you need to forced them to make a decision about, am I going to do something with this, make it impossible to ignore what you're there to show them, and I think that the most effective way to do that often is through a story. You lead them down a road where they say, Oh my gosh, that does paint a really clear picture of what we're dealing with today. The speaker totally gets me, wow, I really don't like where this is headed. And while they told that really cool story about someone else who had found a way and they did this really cool thing, I wonder what that would look like for us. And then you tell the story of what the world could look like for them. What's the future look like if they take your advice, if they follow your seven steps, what's that look like? And you forced them to either say, yeah, I'm going to risk it. I'm not going to do anything. I'm not going to listen to you and your seven steps. I'm going to keep creating boring and original content, doing it the way I'm doing it and hope it all works out in the end. But they can't come back to you and say, you didn't tell them. You forced them to make a decision to work with you possibly. Oh my gosh, I want to get this done. How do we work with you? You forced them to make a decision to work with someone else, but they don't leave the talk saying, okay, that was nice. They leave the talk saying, ah, I've been put in a place where I've got to make some kind of decision here. I may decide to do nothing, but I realize what doing nothing means. Doing nothing is not simply like, well I dunno doing nothing means okay, well he warned me and I think that the only way to really do that is to use stories to weave them in there and again, you still can do your seven hacks for great content, but you get it started off with a story that makes me say, Oh my gosh, I really got to figure something out. And then you take another story that shows how someone you know or you or someone in the world, all kinds of stories you can use. They don't have to just be your own, how that person did step one and then maybe how that someone else did step two and how that led to a result in step three that is I think our job. If we are going to be in front of people, if we're going to take 15, 20, an hour, a full day of their time then our job is to force them to make a decision. I don't even think that's just as a public speaker. I tried to do that on my podcast. Even the the solo episodes, I don't do a lot of the, here are the seven hacks you need to become a million dollar speaker. What I do is I force the audience to make a decision about how they want to be in the world. And if they liked that they could go Google the seven steps and the five hacks and the all of those things. That's easy to find. Information is easy motivation, giving people a reason to move, that's hard and that can make you rich if you can figure it out. I believe.

Josiah: That's a Mike drop moment right here.

Mike: We just did a new sign for, I'm moving into a new office. It's actually really cool. Speaking of stories, I live in Whittier, California and the building is in Nixon Plaza. Nixon Plaza is named that because it's an old historic bank building, six stories tall. I have beautiful views out of my window of downtown LA. The Hollywood sign. I could see the ocean. I mean you can't tell us the ocean. It just eventually turns blue at the end of the city. That's the ocean. I could see Catalina on a clear day. It's beautiful view out of my window. And it's named Nixon Plaza because Richard Nixon is from Whittier, the town I live in, in Los Angeles. And my actual wall, I have a space that is a video studio recording studio office for me. I see people in there. I see people like my therapist, a story therapist, I'm claiming it. The one wall of my building actually shares a wall with the corner office that was Nixon's actual office. So it's super cool. So today I was giving them the name plate that I want for the door and it's Mike Drop productions. And so it was so funny cause they're like, wait, are you spelling Mike wrong? Because they want it to spell it mic like microphone. And I was like no. Like you know my name is Mike. So I use M-I-K-E drop, not mic drop. And it was really funny of like the mic drop production. So that came cause I was on a podcast or not a podcast. I was in a mastermind group and me being me, I was speaking from my core, speaking for my center, using my developed voice that I didn't have to find. I just had to trust. And somebody in the mastermind group said and I was like, okay look, here's the deal. You've got to stop with this, stop with that, start this, do that and then move on and call me in the morning. And someone else in the group was like, Whoa, Mike drop moment. And I was like, I think that's going to be the name of my show. And there it is.

Josiah: That's fantastic.

Mike: Do you see how it's much easier to have mic drop moments when you speak your truth?

Josiah: Totally.

Mike: Only you could say it.

Josiah: Well Mike, this has been fantastic. So many good things in there. Before we hop off here, can you share with everybody where they can find you online?

Mike: I'm super easy to find once you figure out how to spell my last name, which is Ganino - G-A-N-I-N-O. So Mike Ganino on all the socials. The podcast is called The Mike Drop Moment, spelled M-I-K-E like my name and I got a cool thing. If there's some folks listening, we've been talking about stories, how do you use them, why do we need them? And there's a cool thing at It's just a little guide. It's free. It's not a little guide, it's 25 pages long, but it actually forces you to go through and think about what are the five stories I need to be able to tell so that's out there totally free. If people want it and they want to start working on these stories, then that's out in the world as well.

Josiah: Well, this has been great, Mike. I really appreciate you being on the show.

Mike: Awesome. Thanks for having me.

Josiah: Hey everyone, thank you for listening to the Content Heroes podcast. I just wanted to take a second and let you know that we have some amazing guests planned for the coming weeks, so if you haven't already, go ahead and hit subscribe so you can make sure to catch every episode. And if you enjoyed today's episode, go ahead and leave a five star review to help make it easier for other content creators to find and enjoy the show. Lastly, I'd like to invite you to join our Content Content Facebook community where you can connect to other online content creators to share, learn, grow, and have fun. To join the group, just visit Once again, that is

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