The #1 Thing Holding You Back as a Content Creator

#20: Josiah shares the biggest thing that holds us back as content creators and three things he’s learned to help overcome it.

Episode Transcript

Ep. 20: The #1 Thing Holding You Back as a Content Creator

Announcer: You're listening to the Content Heroes podcast where entrepreneurs, marketers and creatives share how they build profitable businesses on their own terms by creating content online. And now your host Josiah Goff.

Josiah: Welcome to Content Heroes, everyone. We are back with another Friday edition of the show and I'm really excited to talk with you guys today because we're talking about the number one thing that holds people back from creating content and putting themselves out there. And that is the fear that we're not good enough, that what we put out in the world is not going to be good enough and that, it's a reflection that of us, that we're not good enough. And I've struggled with this myself. As you guys know, I've talked about on the podcast before I took Pat Flynn's Power Up Podcasting course a year before I actually launched Content Heroes. A big reason for that delay was that I was afraid of putting something out there that wasn't good enough, that people would judge and that people will look at me and say, you're an impostor, you don't know what you're doing. You should just stop. And the fun thing about all of this is like, sure, I'm sure there are people out there that think that, but if there are, they haven't said anything to me at least yet. But all of the feedback that I've gotten has been overwhelmingly positive. Everyone has been very supportive of the show and are excited about it. And so it's just evidence that all that stuff, all those stories in my head are complete nonsense, they're just made up BS in my head. And that's the reality is those stories, this idea, this fear that it's not going to be good enough is what holds us back from taking those steps for putting it out there from hitting publish. So I wanted to share how I've learned to overcome that. 

And so there are really three big things that I've learned and one is people are always going to judge you, you can't help that. We judge each other. That's how our brains are wired. People are always gonna judge you, not everyone's going to like you. There are going to be people who look at what you do and say that's garbage and that's regardless of whatever you do. And so if that's the case, then do what you want to do anyway and don't worry about it because you basically have two choices, right? You can either not take action and people are going to judge you and you'll never put anything out into the world that makes an impact or you can take action and people are going to judge you and you can actually put something out in the world and create value and grow and evolve and help other people do the same thing. And that was the realization that I had is if I want to create something meaningful, something that makes me matter, then I've got to move my attention away from other people and what they think because it doesn't matter at all and it's going to happen anyway. 

The second thing that I learned is good enough is an invisible goal line. Think about this for a moment. Have you noticed that every time you set that good enough goal as you're approaching it, it just keeps moving. And so you've got to sit down and ask yourself how good is good enough? Really like let's put a number on it. Does it have to be 100% good enough? Is 80% good enough? Who evaluates this? Is it determined by how many people say that it's good enough? How many people do you need? You need one person. Do you need a hundred PR people? Do you need a thousand people? Do you need every person in the world to tell you that it's good enough before you believe that it's good enough and you're ready to put it out there? And so you see, we create these goal lines that have, we have no way of measuring them. There's no actual objective means by which we can say that something is good enough, right? So it's just a gut feeling. But here's the thing, the only way we're actually going to know if something's good or not is if we put it out there. And so you've just got to put it out there and see if it helps someone. And if it does, great! Figure out how the next thing you put out can help even more. And if it doesn't, great, learn why it didn't and change it and put in the next thing that you put out will have a greater chance of helping someone. But what doesn't serve us well is continuing to have this completely subjective, completely immeasurable definition of good, because we're never going to get there and we're just going to continue to move the goal line every single time. So the way you get over this is you just ship it, you just hit publish, right? We already talked about how people are going to judge you anyway. So put it out there and move on. 

And that brings me to the last thing that I've learned, and this is a mantra that I've adopted from one of my coaches, Jim Gordon, and I've heard him say this so many times and it's: 70% perfect is success 100% perfect is failure. Even if we get to that point where you know, we realize something's good enough, but we can, we know we could just make it a little bit better, right? We get into this perfectionism trap, but if we know what we have right now can help someone and we don't put it out there and instead spend extra time, extra effort, extra resources and energy creating this quote unquote version that they probably wouldn't perceive the difference in, that's not serving anyone well. So 70% perfect is success. 100% perfect is failure. 

And I don't want you to think that I am, you know, up on a soapbox preaching. I'm still learning all of this stuff as well. I'm continuing to find new places in my life where I'm letting this perfectionism trap get to me and keep me from doing things that I feel aligned with and that I know can help people and that are out of my comfort zone. But what's been really great is I can see a huge improvement because one, I've launched this podcast, there were so many things in the beginning where I was just like, Oh, this is not perfect. This is, this definitely has some flaws in it, but I'm just going to put it out there and we'll circle back around to it. We can make it better, but I know what I have can help someone. 

And so a great example of this is right now I'm actually recording this episode from a hotel room in Las Vegas. I've spent the week here at the affiliate summit West and the conference for affiliate marketers, and it would have been very easy for me to say, I don't have all my equipment for delivering the same quality of audio that I'm used to. I don't have the right environment. There's noise around me, people making noise, walking through the hall. I don't have my acoustical tiles on the wall. There are a lot of reasons, a lot of excuses why it's not ideal, right? This, the situation's not ideal, but I didn't let that stop me. I knew that, Hey, you know, I committed to putting something out every week and recording my own solo shows every and putting them out every Friday. And I knew I was going to be traveling this week so I brought at least brought my microphone with me, put in my bag. So I just plug straight into my computer and I would roll with it. And it may not be the same level of quality as some of the other episodes, but that's okay. It's still good enough. 

And so before we go, I just have one question for you. Where will you be a year from now? If you continue to fall into the trap of not good enough, will you be in the same place or will you be worse off because you're going an entire year not realizing, not actualizing what you could have actually put out into the world. And let's flip that around. Where will you be a year from now? If today you made a decision to stop letting not good enough hold you back to move your attention away from am I good enough and to how can I help people? If you made that decision and committed to that today, what would your life look like a year from now? Would you take the leap on something you've been wanting to do for awhile? Did you finally write that book? Would you start a podcast? What could you create? What kind of impact could you make in the world? So sit with that, let it marinate a bit and thanks so much for spending the time with me today. I hope you have a great weekend. Cheers!

Josiah: Hey everyone, thank you for listening to the Content Heroes podcast. I just wanted to take a second and let you know that we have some amazing guests planned for the coming weeks, so if you haven't already, go ahead and hit subscribe so you can make sure to catch every episode. And if you enjoyed today's episode, go ahead and leave a five star review to help make it easier for other content creators to find and enjoy the show. Lastly, I'd like to invite you to join our Content Heroes Facebook community where you can connect with other online content creators to share, learn, grow, and have fun. To join the group, just visit Once again, that's

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